How did you get your start?
I helped my mother with her cocktail parties from a very young age. She taught me the importance of being a good hostess. I planned my first solo event at the age of 16. A 500 person fundraiser that raised $3,000 for the Ronald McDonald House. A love of people, celebration and a commitment to the planet led me to planning fundraising events for environmental non-profits.
About three years ago I started assisting an event designer in the Bay Area and learned the world of weddings from there.
Can you tell us about your company philosophy?
Engagement can be a stressful time. Its not just the planning of the wedding that is challenging; there are so many variables involved. The couple has to be the center of attention at all the engagement, parties bachelor parties and showers. There are family dynamics. And you're always left wondering if you left something out as the date approaches.
For me its about education, information and service paired with a high level of design. I educate my clients on the wedding process from the very beginning so they know what to expect. I keep them as informed as they want to be so they can feel in control. I constantly work to find new ways to provide the highest level of personal service. I like my clients to feel well taken care of.
How do you approach design?
I really look at design holistically. A well thought out and cohesive look is one of my first priorities I help create a color palette identifying textures and elements and then apply those to everything from the invitations to the bridesmaid dresses to the table linens and flowers. My personal style is elegant, tailored and sophisticated. I like clean lines.
What is your typical client like?
My clients tend to want something a little different. They usually have lots of great ideas but dont know how to bring them all together. They generally want their wedding to be a really fun party while still feeling intimate and chic. When the wedding is over, we're often very good friends.